Shopkeeper Interview

How many magazines are for sale?

Here in this small newsagent we have 25 magazines ranging from Woman’s cooking to Men’s Rifling, we even have a small range of children’s magazines.

How many different genres do you stock?

For music genres we have mainstream pop, rock and metal, 7 different magazines in total.

Which genre of magazine sells the best?

Out of all the music magazines, we have lots of alternative teenagers coming in looking at our heavy metal magazines such as Metal Hammer and Kerrang and because of that Kerrang is our best seller.

Are there any magazines you would like to stock in the future?

In the future we would like to stock more gardening magazines, as we are a newsagent we get lots of elderly customers in getting their newspapers, they would easily be attracted to the gardening magazines.

How are the magazines positioned in the store?

We have the kids magazines right in front of the door as children are instantly attracted with any toy or colorful item they see, once they want something their parents are likely to buy it for them. The more adult based magazines such as fishing magazines are by the counter where the adult would be paying for magazine.

How are the magazines shown on the shelf?

Children’s magazines are on the bottom on there eye level, whilst the adults are up high on theirs.

Do you notice about the positioning of the artists on these magazines?

Yes it would appear the main articles artist is in the center of the magazine, this is clearly because they are who the main story is based on and if they are the main story they must be a big band with a large audience.